Many artists often prefer to be paid in exposure rather than cash, especially when starting out. This is because exposure allows their work to reach a wider audience, which could potentially lead to more opportunities and clients in the future. Plus, when people love their work, it often leads to word-of-mouth promotion, invaluable in the art world. However, it's a delicate balance because while exposure holds potential, it doesn't immediately pay the bills. It's a strategic decision each artist must weigh based on their unique circumstances and career goals.